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Author: Patricia Allen

This author has written 19 articles
Read more about the article Shhh, Proofreader at Work!

Shhh, Proofreader at Work!

  • Post author:Patricia Allen
  • Post category:Editing/Proofreading

Shhh, Proofreader at Work! To err is human, so the saying goes and it’s true. We all make mistakes. It’s perfectly normal. In fact, making mistakes is how we learn.…

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Read more about the article Why Writers Write. Hint: it’s not for Fame, Money, or Glory

Why Writers Write. Hint: it’s not for Fame, Money, or Glory

  • Post author:Patricia Allen
  • Post category:Writing

Why Writers Write. Hint: it’s not for Fame, Money, or Glory September 2, 2021 As published on Craft Your Content  By Patricia Allen The art of writing is considered a…

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Read more about the article Why Case Studies Should be Part of Your Marketing Mix

Why Case Studies Should be Part of Your Marketing Mix

  • Post author:Patricia Allen
  • Post category:Case Studies

Why Case Studies Should be Part of Your Marketing Mix Looking for a new way to showcase your best successes? It’s time to consider the Case Study.Why?It allows you to…

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Read more about the article 7 Ways Small Business Should Promote Their Content

7 Ways Small Business Should Promote Their Content

  • Post author:Patricia Allen
  • Post category:content writing/small business/Writing

7 Ways Small Business Should Promote Their Content Creating an effective content management strategy is crucial to your brand. When you’re a small business, competing with large companies that have…

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Read more about the article Content Writing or Copywriting: Which One Do You Need?

Content Writing or Copywriting: Which One Do You Need?

  • Post author:Patricia Allen
  • Post category:Digital Marketing

Content Writing or Copywriting: Which One Do You Need? So, you want someone to help write about your business. But, not just anyone. You need a wordsmith, who knows how…

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Read more about the article Keep it Simple: How to Use Plain English to Improve Your Writing

Keep it Simple: How to Use Plain English to Improve Your Writing

  • Post author:Patricia Allen
  • Post category:Writing

Keep it Simple: How to Use Plain English to Improve Your Writing April 15, 2021We’ve seen it before. The beginning of a business prospectus that goes something like this:No person…

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Read more about the article Influencer Marketing: An Old Concept With a New Spin

Influencer Marketing: An Old Concept With a New Spin

  • Post author:Patricia Allen
  • Post category:Digital Marketing

Influencer Marketing: An Old Concept With a New Spin Influencer marketing is not an old concept, but it has become widely popular as the industry scrambles to build relationships between…

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Read more about the article The 5 Essential Tools of Business Storytelling

The 5 Essential Tools of Business Storytelling

  • Post author:Patricia Allen
  • Post category:Digital Marketing

The 5 Essential Tools of Business Storytelling Your Needs Are My Priority. Let's Unlock the Power of Your Stories CONTACT ME I work closely with B2B and B2C companies providing…

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Read more about the article Marketing Storytelling

Marketing Storytelling

  • Post author:Patricia Allen
  • Post category:Digital Marketing

Marketing Storytelling: How to Build Authentic Connection First Published in Craft Your Content March 4, 2021Marketing storytelling has been part of human activity for many thousands of years. It is…

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Read more about the article Why You Need Customer Success Stories

Why You Need Customer Success Stories

  • Post author:Patricia Allen
  • Post category:Case Studies

Why You Need Customer Success Stories Let’s remove the elephant from the room. I’m a case study writer, writing an article about why you should use customer success stories. But,…

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Read more about the article White Papers: What Are They and Why Are They So Effective?

White Papers: What Are They and Why Are They So Effective?

  • Post author:Patricia Allen
  • Post category:White Papers

White Papers: What Are They and Why Are They So Effective?A white paper is a valuable, authoritative, research report that provides useful information and educates your audience. They help the…

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Read more about the article Guest Post: Craft Your Content

Guest Post: Craft Your Content

  • Post author:Patricia Allen
  • Post category:Guest Post/Uncategorized

To Do or Not to Do? The Art of Avoiding Procrastination January 21, 2021  Articles Writing  By Patricia Allen I have taught and mentored many students over the years, and what…

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Read more about the article The Next “normal.” What are the Key Factors that Business Leaders Should Keep in Mind as 2021 Unfolds?

The Next “normal.” What are the Key Factors that Business Leaders Should Keep in Mind as 2021 Unfolds?

  • Post author:Patricia Allen
  • Post category:Business

The Next “Normal.” What are the Key Factors that Business Leaders Should Keep in Mind as 2021 Unfolds? The economic and social upheaval caused by the global pandemic is devastating.…

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Read more about the article How to Find and Work with a Professional Case Study Writer

How to Find and Work with a Professional Case Study Writer

  • Post author:Patricia Allen
  • Post category:Case Studies

Case studies are your best marketing strategy in building connections with your customers in a genuine and trustworthy way without the big sell.

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Read more about the article 5 Powerful Reasons Why Case Studies are Essential to Your Marketing Strategy

5 Powerful Reasons Why Case Studies are Essential to Your Marketing Strategy

  • Post author:Patricia Allen
  • Post category:Case Studies

Case studies offer real life examples of how your product or service has helped your clients.

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  • Shhh, Proofreader at Work!
  • Why Writers Write. Hint: it’s not for Fame, Money, or Glory
  • Why Case Studies Should be Part of Your Marketing Mix
  • 7 Ways Small Business Should Promote Their Content
  • Content Writing or Copywriting: Which One Do You Need?

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