Shhh, Proofreader at Work!
Shhh, Proofreader at Work! To err is human, so the saying goes and it’s true. We all make mistakes. It’s perfectly normal. In fact, making mistakes is how we learn.…
Why Writers Write. Hint: it’s not for Fame, Money, or Glory
Why Writers Write. Hint: it’s not for Fame, Money, or Glory September 2, 2021 As published on Craft Your Content By Patricia Allen The art of writing is considered a…
Why Case Studies Should be Part of Your Marketing Mix
Why Case Studies Should be Part of Your Marketing Mix Looking for a new way to showcase your best successes? It’s time to consider the Case Study.Why?It allows you to…
7 Ways Small Business Should Promote Their Content
7 Ways Small Business Should Promote Their Content Creating an effective content management strategy is crucial to your brand. When you’re a small business, competing with large companies that have…
Content Writing or Copywriting: Which One Do You Need?
Content Writing or Copywriting: Which One Do You Need? So, you want someone to help write about your business. But, not just anyone. You need a wordsmith, who knows how…
Keep it Simple: How to Use Plain English to Improve Your Writing
Keep it Simple: How to Use Plain English to Improve Your Writing April 15, 2021We’ve seen it before. The beginning of a business prospectus that goes something like this:No person…
Influencer Marketing: An Old Concept With a New Spin
Influencer Marketing: An Old Concept With a New Spin Influencer marketing is not an old concept, but it has become widely popular as the industry scrambles to build relationships between…
The 5 Essential Tools of Business Storytelling
The 5 Essential Tools of Business Storytelling Your Needs Are My Priority. Let's Unlock the Power of Your Stories CONTACT ME I work closely with B2B and B2C companies providing…
Marketing Storytelling
Marketing Storytelling: How to Build Authentic Connection First Published in Craft Your Content March 4, 2021Marketing storytelling has been part of human activity for many thousands of years. It is…
Why You Need Customer Success Stories
Why You Need Customer Success Stories Let’s remove the elephant from the room. I’m a case study writer, writing an article about why you should use customer success stories. But,…
White Papers: What Are They and Why Are They So Effective?
White Papers: What Are They and Why Are They So Effective?A white paper is a valuable, authoritative, research report that provides useful information and educates your audience. They help the…
Guest Post: Craft Your Content
To Do or Not to Do? The Art of Avoiding Procrastination January 21, 2021 Articles Writing By Patricia Allen I have taught and mentored many students over the years, and what…
The Next “normal.” What are the Key Factors that Business Leaders Should Keep in Mind as 2021 Unfolds?
The Next “Normal.” What are the Key Factors that Business Leaders Should Keep in Mind as 2021 Unfolds? The economic and social upheaval caused by the global pandemic is devastating.…
How to Find and Work with a Professional Case Study Writer
Case studies are your best marketing strategy in building connections with your customers in a genuine and trustworthy way without the big sell.
5 Powerful Reasons Why Case Studies are Essential to Your Marketing Strategy
Case studies offer real life examples of how your product or service has helped your clients.